Linkman:RAN
Tel:0577-61670698 86-13186822255
Fax:86-0577-61670518
Email:ran@jesiro.com
selhot@selhot.com
Skype:ranzheng
Recently, a total investment of about 3 billion 700 million yuan in Haikou City, 6 water environment comprehensive improvement PPP project officially landed, the project has attracted almost all kinds of mainstream water environment service providers attention. Including the central enterprises, state-owned enterprises and listed companies and other more than and 50 companies are involved in the project bidding.
Competitive assessment results showed the final consultations, Sander United scored 6 mark in the first two, the Commonwealth of Beijing Ayers environmental protection is a typical representative of medium-sized and small technology-based enterprises in environmental protection. The Haikou project, breaking the stereotype of large enterprises in the past with a unique market advantage, showing the trend of small and medium sized environmental protection enterprises gradually rise, but also become one of the hot topics of the project.
In view of this phenomenon, China network reporter interviewed E20 E20, senior partner of Environment Institute executive president, senior strategic management expert Dai Wei Zhao, he from the analysis of the 3 characteristics of the environmental protection industry, the effect of age and pointed out that in this context, "technology small and beautiful environmental protection enterprises" welcome the development of spring.
One, the real effect of environmental protection enterprises will be more sought after by the market
The effect of the environmental industry era has come, on behalf of Victoria Zhao believes that the industry really become in environmental industry background, a more rational, and can really ensure that the environmental effects of enterprises will become more and more popular in the market.
The Sander and Ayers consortium bid Haikou big project is a good example. Sander group is the highest level of technology in the field of China's environmental technology, one of the most comprehensive strength of the enterprise, it is the twelve consecutive year was named China's water industry's ten most influential enterprises.
But the ecological Ayers have water system construction technology is a comprehensive technology construction of water ecological system based on, through strengthening the self purification capacity of water to rivers and lakes governance, is essentially different from traditional methods and drugs and equipment. This technical effect, but also in a number of projects to be practical, and to be sure. Among them, the bird's nest dragon shaped water system landscape water ecological restoration project is one of the representative projects. According to reports, Ayers took over three months, the project on the formation of the ecological community, stable water here, water plants clearly visible in the summer evening there are fireflies lingering shore landscape is very beautiful. Its leading Beijing river river river ecological comprehensive treatment project selected for the annual landscape water ecological restoration case, and become a demonstration project in Beijing River governance.
The Haikou project, gain a complete victory, but also confirms the market enterprises to ensure the environmental effects of fully affirmed. Sander and Ayers through cooperation, to make up for the relative lack of technical strength, the market capacity of each other, provide more insurance for environmental effects, but also enhance the ability of competitive bidding.
Two, "ecological carrier strategy" is the trend of the times
Zhao said on behalf of the maintenance, large enterprises in the era of the implementation of environmental effect "carrier strategy" is to represent the general trend. Sander and Ayers's hand in hand is a typical "aircraft carrier strategy" layout. In fact, Sander hand Ayers, internal platform in the integration of Ayers, general manager Wu Xuejun told reporters, in order to adapt to the effects of age, the two sides also had a run in period, finally found a win-win path.
"Project in Haikou in collaboration with Sander Ayers, Hainan project team to eliminate black odor section standard, as the goal, the specialized division of labor, began to prepare from half a year ago, to Haikou investigation and by investigation, data from the hands of a blank to produce a response file nearly 10000 pages. "It can be said that the project team has been fully prepared, and even in the first round of negotiations at the end of last year, the united body will be ranked first.
"The combination of Sander and Ayers won is a win-win model", Dai Wei Zhao pointed out that for large integrated environmental service providers like Sander, must be combined with many technical expertise of the enterprise, to increase the probability of winning, the ultimate guarantee of environmental effect, and for Ayers class of medium-sized and small technology-based enterprises and environmental protection. Sander also means that the joint bidding business model upgrade, is an effective way to get big orders in the PPP in the tide. In this regard, Ayers deputy manager Hu He believes that Sander provides a good platform for Ayers, the two sides work together, making the company more competitive in the PPP project. Sander's entry, the company is undoubtedly a powerful boost for the future development.
Reporter combing found that more and more large environmental protection enterprises began to focus on cooperation with small and medium sized enterprises. The first shares through the capital increase completed the acquisition of Beijing siqingyuan Biological Technology Co., Ltd. 51% stake; Beikong, first into the capital Zhejiang has started, is a typical case to explore the strategy of aircraft carrier ".
Sander is the first to have such a strategic thinking and active landing of private enterprises. "On behalf of Victoria in Haikou Zhao believes that the project bidding, environmental chiefs gathered, Sander and Ayers combined physical access to water repair orders, not only confirms Ayers in segments of the unicorn position, also let Sander two years ago, the strategic layout shows the power of carrier.
Three, the effect of the age of the market law is "value pricing" rather than "cost pricing"
Dai Wei Zhao pointed out that the laws of the market effect of time is "value pricing" instead of "cost pricing", to ensure more and more effect can reduce the cost of enterprises will be more competitive.
In the process of ecological evolution of the industry, each enterprise must have its own core values, otherwise it is difficult to build their own enterprise ecosystem. The Sander consortium won the bid, it reflects the importance of the core value of the enterprise. Wu Xuejun, Sander and Ayers together, play each other's core value advantage, the environmental capacity conditions